Younger audiences impacted by the meme stock and GameStop craze experienced an ignited interest in becoming more involved in the market. Our team, a part of TD Ameritrade’s in-house agency within Charles Schwab’s creative studio, tuned in to these younger investors’ hunger to learn more about investing and pitched our idea for a Young Investor Education Social Series. We created an evergreen series of social posts that focuses on topics to engage our recently acquired audience of 21-40-year-olds—and extend our robust offering of free market news and education on trading and investing. Each post links to educational articles on The TickerTape, TD Ameritrade’s digital publication, or videos on the company’s YouTube channel.
Sets of Q and A videos are a component of this series, and I wrote the video script for “Should I Invest if I’m in Debt?” Essentially, our social series aims to provide younger investors with easily accessible knowledge, tools, and resources for learning about investing and trading–all geared to help this group feel as if they’ve known exactly what they’ve been doing all along.