Small Changes, Big Year Giveaway

I wrote copy that plays double-duty for this Hayneedle giveaway by first showing customers how the giveaway items could help make reaching health and wellness goals not only doable, but also more enjoyable – and then ensuring customers how irresistibly easy entering the giveaway is. I composed copy for all components of this project, including intro and concluding graphic copy, headlines, product-category copy blocks, product descriptions, and giveaway instructions.